How should BMW paint their M cars as the perfect marriage between Luxury & Sport?
Create Content That Makes Jaws Drop.
We knew that in order for BMW to get this message to connect with their audience, they needed to push high-quality content that would blow them away.
We started off this campaign with a bang with a high-paced walk around video of a BMW M4. This M4 video contains silky smooth shots and eye-popping text overlays, it will only take a couple of seconds until your eyes will be glued to the screen.
We launched a content-driven campaign across relevant platforms in order to build brand awareness around M vehicles. We hyper-targetted demographics in order to get optimal results. Our goal was to successfully portray that BMW M vehicles are a perfect marriage between luxury and sport through content and use our marketing efforts to vocalize that message to a larger audience.
A Rise in Demand For M Cars.
Our Content Creation team came up with a series of jaw-dropping photo and video content that highlighted the M4's exterior and key interior features. With this content in hand, our Analytics Team and Creative Advertising team designed a content-driven campaign that would increase brand awareness for a local BMW dealership on key platforms such as Instagram, Facebook to spread their message about M cars to a wider (hyper-targetted) audience.
On Instagram, we were able to generate over 1,7000,00 impressions through the use of our content and social media network. Content for this campaign was featured on multiple viral Instagram pages and Facebook groups that lead to a larger audience engaging with the content. Our ads had a CPC of $0.17, which is 92% lower than the industry average.