How do you position the Brand Identity
of a "Family-Run" Home Builder
as an "Industry Leader"?
Consistently execute on a brand kit with innovative marketing content.
For a lot of first time home buyers, their first instinct when building their dream home is to go to the industry-leading home builder. Finding success as a home builder with a "family-run" brand identity is difficult, if not impossible. This was a significant pain point Akash Homes had when dealing with no brand presence or sales coming from their online channels. Positioning them as an "industry leader" meant that we had to complete an entire in-house revamp of the digital structures. We needed to create fresh strategies for their social media, creative content, graphic design, prints, web design, and online marketing campaigns.
Our solution was to establish and follow a consistent brand and content strategy which matched that of the leading nation-wide home builders. A consistent brand identity, coupled with high-quality content was the perfect remedy for generating leads and an online presence in this industry as their competitors lacked in this regard. We created a brand kit by utilizing design elements such as theme planning, colour matching, and font synthesizing to best fit the brand messaging Akash Homes wanted to get across to their audience. Using the brand kit and content strategy as our key guidelines, we were able to create high-quality content that best fit their brand voice and tone.