How do you connect people to a single Ford dealership in Northern Edmonton?
Create a movement backed by a hair-raising brand film.
Kentwood Ford is a dealership located in northern Edmonton. What makes it special? It’s "Ford of the North” - home to the hardworking people of Alberta. In order to connect people to Kentwood Ford, we designed a content-driven campaign that painted the dealership as “Ford of the North”. We showcased the appreciation the dealership has for the city of Edmonton and its people through the marriage of strong visuals and a spoken word piece by national champion, Omar Farrah.
Pride in being an Edmontonian.
Our Content Creation team came up with a video series that painted Kentwood Ford as "Ford of the North". In total, we created 10 videos that showcased all aspects of Kentwood Ford - from the customer service side all the way to F-150s drifting and Mustangs burning their tires.
The heart of this campaign was one single video. It starts with the opening line, "We got work to do". Our goal with this video was to capture the hardworking nature of Edmontonians and capture not just the beauty of the city but also the grit and tenacity of its people. The video presently has over 11,000 views on Youtube and over 100,000 views across Instagram.