How can Ford generate Demand for their Shelby's in a market shying away from American Muscle?
You show people the Power of American Muscle.
When you think of an American muscle car, what comes to mind? We knew that we would need to capture the Ford Shelby's aggressive and raw power. We wanted to create a video that conveyed how powerful these cars really are. The shots in this video were carefully planned to ensure that every shot showed off what makes these Shelbys so special.
We knew how vital it was to capture the raw and organic sound of the Ford Shelby's V8 engine so our sound team rigged the vehicle with 12 Hollywood grade microphones in places like the cockpit, engine bay, exhaust, and undercarriage. We wanted people to really FEEL the exhaust when the watched the video.
American Muscle is gritty, raw, and aggressive. Those words come to mind when deciding a theme for this campaign. Our goal was to build more awareness of Shelby cars in a Canadian market and generate traffic to landing pages that will allow people to effortlessly book a test drive.
Appreciation for American Muscle in a Canadian market.
Our Content Creation team developed the photo and video content around the Shelby GT350, the results showed that our content spoke very well to the targetted audience. With this content in hand, our Creative Advertising team designed a campaign that would increase brand awareness and generate leads for Freedom Ford on key platforms such as Instagram, Facebook to get the Shelby into the eyes of a larger audience. Within the first week of the campaign, we saw an exponential increase in profile visits and clicks from the ad sets.
On Instagram, we were able to generate over 1,667 local impressions through the use of our content. Content for this campaign was featured on multiple Shelby and American Muscle Instagram pages. The video was shared in multiple Facebook groups that lead to a larger audience engaging with the content.