THE PROBLEM

How do you leverage content to get people excited about a mid-sized SUV?

THE SOLUTION

A content series built to expand people's perspective on what is possible with the all-new RX.

We worked closely with the Marketing Director at the Prestige Auto Group to expand on an idea she had for a content series, "Choose Your Experience". She came to us with a clear idea of what she wanted, and it was our job to fine tune the details and bring everything to life. 

With our target audience in mind, we knew it was important to sell them on the experience the RX has in hand. We looked at what things were of importance to our demographic so that we could create content that truly spoke to them. 

 

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